Click to go back to the Home Page
Back to the Home Page

(818) 500-9299 Fax (818) 500-9454
Ad contact: Carol Haile Selassie
carol4thebeat@aol.com

The Beat is the world's leading publication of reggae, African, Caribbean and world music, providing comprehensive coverage of artists, concerts, recordings, videos, culture, lifestyle and events to an international market of avid music fans.

National Rate Card No. 7
Effective May 1, 1999 (commissionable)

Mechanical Specifications, Terms and Conditions

 
STANDARD 4-COLOR SIZES
 1 Time3 Times6 Times
Full Page$1,990$1,740$1,590
1/2 Page$1,035$905$830
1/3 Page$695$610$550
Back Cover$2,740$2,395$2,190
Inside Front / Back$2,490$2,175$1,990
2-Page Spread$3,900$3,400$3,100
STANDARD BLACK & WHITE SIZES
Full Page$1090$955$870
1/2 Page$565$495$455
1/3 Page$380$335$305
1/4 Page$295$255$235
1/6 Page$195$170$155
1/8 Page$150$135$120
1/16 Page$85$75$70
Inside Front / Back$1,590$1,390$1,270
2-Page Spread$2,150$1,850$1,700

Rates are per issue, for camera-ready copy or film-supplied ads.
Additional charges will be made for design, artwork, typesetting
and camera work (reductions, reverses, half-tones, film output).
Special position charge: 10% (noncommissionable).

 

    Advertising Sizes

Back Cover w/bleed    8 3/4" wide x 7 3/4" deep
    Live Area: 7 1/4" wide x 7 1/4" deep
Back Cover no bleed    8" wide x 7 1/4" deep
Full Page w/bleed    8 3/4" wide x 11 3/8" deep
    Live Area 7 1/4" wide x 9 5/8" deep
Full Page no bleed    7 1/4" wide x 9 5/8" deep
2-Page Spread w/bleed    17" wide x 11 3/8" deep
    Live Area 15 1/2" wide x 9 5/8" deep
2-Page Spread no bleed    15 1/2" wide x 9 5/8" deep
1/2 Page vertical w/left or right bleed
    4 1/4" wide x 11 3/8" deep
    Live Area 3 1/2" wide x 9 5/8" deep
1/2 Page horizontal no bleed
    7 1/2" wide x 4 5/8" deep
1/2 Page Vertical    3 1/2" wide x 9 5/8" deep
1/2 Page Island    4 3/4" wide x 7 1/2" deep
    add 10% special position charge
1/3 Page Horizontal    4 13/16" wide x 4 5/8" deep
1/3 Page Vertical    2 1/4" wide x 9 5/8" deep
1/4 Page    3 1/2" wide x 4 5/8" deep
1/6 Page Vertical    2 1/4" wide x 4 5/8" deep
1/8 Horizontal    3 1/2" wide x 2" deep
1/8 Vertical    1 5/8" wide x 4 5/8" deep
1/16 Vertical    1 5/8" wide x 2 1/8" deep

Circulation & Demographics

Rates for The Beat are based on an average paid circulation of 22,000. Distribution is by subscription (25%), newsstand (60%), and controlled (15%) throughout the United States, Canada, Europe, Japan, Australia, Brazil, and the Caribbean.

Year 2008 Ad Deadlines
VOL. 27, No. 2 (JUNE)
Annual Bob Marley Issue
Space reservations:   Apr. 2, 2008
Copy due:   Apr. 14, 2008
Street date:   May 30, 2008

VOL. 27, No. 3 (AUGUST)
Annual Dancehall Issue
Space reservations:   June 2, 2008
Copy due:   June 16, 2008
Street date:   July 25, 2008
   VOL. 27, No. 4 (OCTOBER)
Annual Summer Festival Issue Space reservations:   Aug. 1, 2008
Copy due:   Aug. 11, 2008
Street date:   Sept. 26, 2008

VOL. 27, No. 5 (DECEMBER)
Space reservations:   Oct. 1, 2008
Copy due:   Oct. 13, 2008
Street date:   Nov. 28, 2008

VOL. 28, No. 1 (MARCH)
Annual Top Tens Issue
Space reservations:   Dec. 17, 2008
Ad copy due:   Jan. 14, 2009
Street date:   Feb. 27, 2009


   Research shows that:
 
  • The reader of The Beat is very loyal -- 65% have subscribed for three years or more.
  • 70% of our readers are male.
  • 80% are 31 years old or older.
  • 62% are 31-45.
  • 19% are 46-55.
  • 59% are married or living with someone.
  • 52% have household incomes of $40,000 or more.
  • 60% have a 4-year college degree or higher degree.
  • 34% hold or are completing a graduate degree.
  • 80% consume beer or wine.
  • 32% are vegetarians.
  • 80% purchase a minimum of 3 CDs or tapes per month.
  • 83% have purchased or read books on reggae or world music in the last year.
  • 85% purchase products via mail order.
  • 44% use personal computers at home.